◊ FallHub · vertical templates

Same substrate. Any vertical.

Each vertical is a 20-line configuration on top of the identical FallHub core. Different kernel (what the AI knows). Different tools (what the AI can do). Different personas (who your customers are). Same event log, same autonomy dial, same training simulator, same module marketplace.

Flagship four · ready today

Pick a template · configure · deploy.

◊

Hospitality

Holiday rentals · glamping · B&Bs · boutique hotels · shepherd's huts · treehouse retreats. Live reference implementation is Wishwood — a real cottage taking real bookings.
Live proofReference
See how it works
⚒

Trades

Plumbers · electricians · decorators · gas engineers · landscapers · roofers · builders. Quote jobs, schedule callouts, chase money, respond to emergencies, keep certificates current.
ReadyFallAccount preloaded
See how it works
✎

Ad firm

Creative agencies · brand studios · freelance strategists · content houses. Manage clients, campaigns, deliverables, feedback loops, milestones, invoicing. Multi-brand voice kernel.
ReadyFallReach preloaded
See how it works
Σ

Accounting practice

Bookkeepers · self-assessment · VAT · CT · payroll bureaux. HMRC calendar, chase missing docs, draft letters, estimate liabilities, MTD-ready. UK-first, extensible.
ReadyFallAccount preloaded
See how it works
Bonus flagship · pattern-heavy
✂

Barbershop chain

Multi-location grooming. Walk-in queue, appointment book, loyalty punch card, staff shifts, product stock, review responses. Shows the multi-location pattern that fits gyms, cafés, salons, small retail chains too.
ReadyMulti-location pattern
See how it works
?

Your niche · bespoke

Restaurant · gym · e-commerce brand · consultant · solicitor · courier · property manager · charity · coach · therapy practice · yoga studio · music school · art gallery · dog trainer.
Bespoke template · 3-5 days
Read the pattern
The pattern · any niche fits

How to build a vertical for any small business.

A vertical template is three files on top of the FallHub core. Total code: usually under 300 lines. Total time from spec to live deployment: 3-5 days for a new domain, one afternoon for a variant.

1 · The kernel

A JSON file that describes what the business is. Facts the AI must respect. Facts the AI must never invent.

// vertical kernel
{
  "business": {
    "name": "Rivendell Restaurant",
    "type": "restaurant",
    "seats": 42,
    "cuisine": "seasonal british",
    "not_present": [
      "outdoor seating",
      "private dining room"
    ]
  },
  "voice": { "tone": "warm" },
  "policies": { ... }
}

2 · The tools

A registry of verbs the AI is allowed to invoke. Each verb has a JSON schema (for function-calling), guardrails, and a reversibility window.

// tool registry
{
  "name": "take_reservation",
  "parameters": { ... },
  "guardrails": {
    "auto_low": true,
    "max_party": 8
  },
  "reversible_ms": 30000,
  "execute": async (args) => {
    // write to calendar
  }
}

3 · The personas

Archetypes of your typical customers plus scenarios they trigger. Powers the training simulator so the human operator can practice before real customers arrive.

// sim personas + scenarios
[
  {
    "name": "Anna Mercer",
    "archetype": "dietary_restriction",
    "traits": "coeliac, specific",
    "temperament": 0.7
  }, ...
]

// scenarios: reservation,
   dietary_ask, complaint,
   walk_in, group_booking...

Not sure what your niche needs?

Book a Pro setup and we'll build your vertical template for you. You keep the code (MIT). We publish it back to the estate so future SMBs in the same niche inherit it. Everyone wins.

Book Pro setup Or build it yourself
Shared by every vertical

What you get regardless of vertical.