You run the business. The AI runs the drudge.
FallHub is what your business runs on. Not a website, not a CRM, not a chatbot — the whole operating system. Handles the inbox, the calendar, the pricing, the follow-ups, the paperwork, the compliance. You slide the trust dial up as it earns it. You own everything.
You know what this feels like.
Your inbox is 40 messages behind because customers all ask the same six things. You quoted a job on Tuesday and it's Sunday and you still haven't heard back. Someone left a bad review because you didn't reply for two days. Your bookkeeper wants receipts. HMRC wants a form. Your website is stuck in 2019.
Meanwhile every SaaS company is trying to sell you their AI feature. Fresha wants £49/month. Xero wants £42. Guesty wants £81. HubSpot wants £360. That's £532/month for tools that still don't talk to each other and still don't do the actual work.
FallHub does the work. One tool. Free core. Your AI. Your data.
What this does · concretely
- Reads your inbox across every channel (email, WhatsApp, Airbnb, Booking, DM)
- Drafts every reply in your voice, grounded in your business facts
- Sends the safe ones automatically. Queues the risky ones for you to approve.
- Books appointments, generates quotes, sets prices, tracks deals
- Runs GDPR compliance, chases missing docs, files reminders
- Practices with fake customers so you learn without breaking anything real
Autonomy is a dial · not a switch.
Nobody sensible flips their business to full autopilot on day one. FallHub is designed so you slide the trust up as the AI earns it.
Week 1 · Watch
AI narrates every incoming message. What it would say. Why. You send the replies yourself. Zero risk. Pure learning.
Week 2-3 · Suggest
AI drafts every reply. You approve or edit before it sends. Big time savings. You catch anything off-brand.
Week 4-6 · Auto-Low
FAQ replies auto-sent. Welcome messages auto-sent. Simple stuff done. Complex stuff still goes to you.
Month 2 · Auto-Med
Quotes, pricing tweaks (±15%), light complaints. All auto. Anything high-value or unclear escalates.
Month 3+ · Full
Full autopilot. AI runs it. You get a weekly summary and only look when something explicitly flags for human eyes.
Any moment · Practice
Fire up the training simulator anytime. Fake customers flood the inbox. You practice. AI scores you. Nothing real touched.
What a day looks like with FallHub.
Holiday cottage owner (like Wishwood)
Wake up. Coffee. Open FallHub. See last 12 hours: 4 inquiries auto-answered (dates, pets, wifi), 2 bookings confirmed and payment sent, 1 complaint about a broken lightbulb — a task auto-created for your housekeeper, and a courtesy reply sent to the guest. Weather forecast overlaid on the arrival for tomorrow's guest. Nothing needs you. Close FallHub. Go to the garden.
Plumber (trades)
Van driving to a job. Phone dings: three new callout requests overnight. AI quoted all three based on your rates + service area, scheduled them into gaps in your calendar. One was an emergency — auto-called forward, waiting for your yes/no. Materials for tomorrow's jobs already ordered from your supplier via API. Invoice for Monday's job auto-sent and marked as chase-in-7-days.
Small ad firm
Client feedback rolls in overnight. AI drafts the response in each client's brand voice (learned from past interactions). Chases the two clients who owe you approval on last week's deliverables. Books this week's photoshoot around your calendar. Sends the milestone invoice for the campaign that shipped Friday. You spend the morning making the creative, not the admin.
Accounting practice
7 clients have deadlines this week. AI knows which. Chased the three who haven't sent their docs. Draft VAT returns for two clients ready for your review. HMRC letter arrived for one client — AI already drafted the response citing the correct precedent. You spot-check, sign, move on. Client onboarding form completed by the AI for a new signup last night.
Barbershop chain (4 locations)
Two staff called in sick overnight. AI shuffled the rota, sent covering-shift requests to available staff, confirmed with the ones who said yes. Walk-in queue for Manchester location is heavy — AI messaged the 3 nearest customers with a discount for tomorrow to smooth demand. Stock alert: pomade running low across 2 locations, reorder placed. Sunday reviews digest ready.
Free forever · optional support tiers.
- Complete substrate
- 4 flagship verticals ready
- All 60+ estate modules
- BYOK across 6 LLM providers
- Free local Llama option
- Community Discord
- Everything in Sovereign
- Guided setup video
- Email support · 48h
- Kernel pre-populated
- Monthly updates delivered
- Cancel anytime
- Everything in Starter
- Full deployment done for you
- Autonomy calibration session
- Priority support · 4h
- Quarterly kernel refresh
- Vertical customisation
- Everything in Pro
- Unlimited client deployments
- White-label branding
- Direct Slack channel
- Weekly strategy calls
- Custom vertical builds included
What FallHub replaces · and the total saving.
Independently-run SMBs currently rent a stack of overlapping SaaS. Rough monthly baseline for a small hospitality operator:
| Tool | What for | £ / mo |
|---|---|---|
| Guesty / Hostaway | Channel manager | £81 |
| HubSpot Starter | CRM + inbox | £30 |
| Xero Grow | Accounting | £33 |
| Webflow / Wix | Website + booking | £28 |
| Mailchimp / Klaviyo | Email marketing | £45 |
| TypeForm / Tally | Forms | £20 |
| ChatGPT Plus / Claude Pro | AI (bolted on) | £15 |
| Rough monthly SaaS total | £252 | |
| FallHub Sovereign | Everything above · unified | £0 |
| FallHub Pro (done-for-you) | Everything above · we deploy + tune | £199 |
Rough figures at Q3 2026 UK pricing. Your mix will differ. Even the Pro tier saves £600+/year, and you own the code.
"What if I don't want to pay for AI either?"
You don't have to. FallHub ships with Botler — a full LLM (Llama 3.1 8B) that runs entirely in your browser. Zero cost forever. Slower than paid APIs but it works. Use it for drafting, use it for the training simulator, use it as your fallback.
If you want faster or smarter for hot messages, plug in a key from any of six providers (Anthropic, OpenAI, Google Gemini, Groq, Mistral). Your key. Direct connection. Zero middleman.
Two paths · your call.
Deploy it yourself · free
Fork the repo. Follow the 20-minute setup guide. Live by lunchtime. Community Discord for questions.
Get started freeDone for you · Pro
Book a Pro setup. We deploy for you, calibrate the autopilot, hand you the keys. 48h to live.
Book Pro setup