Trilogy Ecosystem
Jung + Freud + Sales 101

Normal AI reads the brief.
The Forge reads the buyer.

Client spec in. Psychologically calibrated AI config out. 12 Jungian archetypes, Freudian shadow analysis, 16-dimension tone engine, and proven sales frameworks — auto-assembled for each client's role.

Id
What they secretly want
Ego
What they say they want
Superego
What they should want
forge.build() — auto-calibrate from client spec
const { Forge } = require('trilogy-forge');
const forge = new Forge();

// Give it a client spec — it reads the psychology
const build = forge.build({
  role:     'CTO',
  industry: 'fintech',
  company:  'Revolut',
  product:  'Document parsing API',
  goals:    'Developer adoption, technical credibility',
  audience: 'Senior engineers evaluating API tools',
});

// What you get back:
build.archetype.primary     // { name: "The Sage", desire: "Truth and understanding" }
build.shadow.shadow_gap     // "They say they want enterprise reliability,
                            //  but they secretly want something that excites
                            //  their engineering soul."

build.tone.profile          // { formality: 0.9, technicality: 0.9, humor: 0.0, ... }
build.tone.description      // "formal, confident, authoritative, technical"

build.sales.primary_framework  // "SPIN Selling"
build.sales.triggers           // ["Authority Principle", "Loss Aversion"]

build.system_prompt         // Full system prompt — ready to paste into any LLM
build.content_strategy      // Opening strategy, words to use, words to avoid
build.pipeline_config       // Trilogy framework config: tone, quality, content types

12 Jungian Archetypes

Each buyer maps to a universal psychological pattern. The Forge detects it.

The Ruler
Control and order
Controlling others to mask insecurity about losing grip
The Sage
Truth and understanding
Using knowledge as a weapon, analysis paralysis
The Hero
Prove worth through mastery
Needing to always be the savior, burnout
The Creator
Enduring value
Nothing is ever good enough, paralysis before shipping
The Explorer
Freedom to discover
Perpetual wandering without commitment
The Caregiver
Protect others
Giving until depleted, guilt as leverage
The Magician
Transformation
Using system knowledge to manipulate
The Rebel
Revolution
Rebellion without purpose, chaos for its own sake
The Lover
Intimacy and connection
People-pleasing at cost of truth
The Jester
Live in the moment
Using humor to deflect, avoiding depth
The Everyperson
Belonging
Losing individual identity, becoming a victim
The Innocent
Safety and happiness
Refusing to see problems, toxic positivity

Shadow Profiles

What each role says vs. what they mean vs. what they fear

CEO / Founder
Id (desire)

Legacy. To build something that mattered.

Ego (stated)

Growth, market share, revenue targets.

Superego (duty)

Responsible stewardship of stakeholders.

Shadow gap: They say data-driven, but want validation their instinct is right.
CTO / VP Engineering
Id (desire)

Building systems so clean they feel like art.

Ego (stated)

Reliability, scalability, developer experience.

Superego (duty)

Protecting the team from bad tooling decisions.

Shadow gap: They say enterprise reliability, but secretly want engineering beauty.
CMO / Marketing VP
Id (desire)

Creating something people actually talk about.

Ego (stated)

Brand awareness, lead gen, conversion rates.

Superego (duty)

Protecting brand integrity and consistency.

Shadow gap: They say measurable ROI, but crave creative recognition from peers.
Startup Founder
Id (desire)

Proving everyone wrong. Building the impossible.

Ego (stated)

Speed to market, cost efficiency, differentiation.

Superego (duty)

Not wasting investor money. Building real value.

Shadow gap: They say enterprise features, but need to ship by Friday.

Sales Psychology

Proven frameworks auto-selected per client psychology

SPIN Selling
Rackham, 1988
Situation → Problem → Implication → Need-Payoff. Consultative. Let them conclude the product is the answer.
STRUCTURAL
Challenger Sale
Dixon & Adamson, 2011
Teach → Tailor → Take Control. Lead with an insight they didn't know. Reframe their problem.
STRUCTURAL
Loss Aversion
Kahneman & Tversky, 1979
Losses feel 2x stronger than gains. Frame around what they lose by NOT acting.
PSYCHOLOGICAL
Anchoring Effect
Tversky & Kahneman, 1974
First number = reference point. Lead with the big cost, then show how small the solution is.
PSYCHOLOGICAL
PAS Framework
Classic direct response
Problem → Agitate → Solve. Name the pain, twist the knife, present the relief.
STRUCTURAL
Social Proof
Cialdini, 1984
People follow similar others. Reference who else uses it. Peer validation > features.
PSYCHOLOGICAL

16 Tone Dimensions

Normal AI has one dial. The Forge has sixteen.