Your ad firm. Running itself.

Every agency owner knows this: you started the shop to make the work. Then you spent a decade making the shop instead. Client feedback loops, approval chases, invoice hunts, brief intake, competitor watches, timesheet debates. The making of the actual work becomes the smallest slice of the week.

AdShop is FallHub configured for creative agencies. The AI drafts every reply in each client's specific voice (learned from their past emails). Chases approvals in the tone the kernel says works. Sends milestone invoices automatically. Watches competitors weekly across all your clients. You get your week back.

The multi-brand voice kernel is the magic bit. One AI. Ten client voices. It writes for Foo Cosmetics playfully and Bar Bank formally in the same afternoon. Never confuses the two.

Standard AI drafts sound generic because they're grounded in one voice. AdShop's kernel is a client-portfolio kernel — each client is a separate sub-kernel with its own tone, banned phrases, past reply patterns, brand codes, and stakeholder map.

When the AI drafts a reply, it looks up which client's thread it's on and grounds the draft in that specific client's kernel. The result: Foo Cosmetics feedback replies sound like Foo Cosmetics. Bar Bank replies sound like Bar Bank. Neither ever bleeds into the other.

Voice learning happens continuously. Every time you edit an AI draft before sending, the delta is fed back into the client's voice profile. After a fortnight your drafts are 90% send-as-is.

// adshop kernel · abridged
{
  "agency": {
    "name": "Threadline Studio",
    "disciplines": ["brand", "copy", "social"]
  },
  "clients": [
    {
      "id": "foo_cosmetics",
      "voice": {
        "tone": "playful",
        "banned": ["empowered"]
      },
      "retainer_gbp": 4500
    },
    {
      "id": "bar_bank",
      "voice": {
        "tone": "considered",
        "banned": ["delighted"]
      },
      "retainer_gbp": 12000
    }
  ]
}