◊ fallpost Simon's LinkedIn engine · Jung · Freud · Sales 101

◊·κ=1 · sovereign · v1.0
Compose
Analyze
Drafts
Engine
Settings

◊ Input

Tip: more context = sharper post. Drop the spec, the changelog, the rant.

◊ Output

Variants render here. Each tagged with the archetype · shadow · hook stack used.

◊ Tone analyzer

Paste any draft (yours, someone else's, ChatGPT's). The engine scores it on the three layers + flags weak patterns.

◊ Drafts (localStorage)

Every saved variant is here. Click to reload into Compose. Nothing leaves your browser.

◊ The tone engine

Three layers stacked. Each does work the others can't. Strip any one and the post falls flat.

Jung · archetype framing

Sovereign Builder — "I did the work" energy. Refusal of dependency. Best for shipping announcements.
Magician — revealing hidden mechanics. "What they don't tell you." Best for teardowns.
Outlaw — post-SaaS, anti-rent, breaking the covenant. Best for industry critique.
Sage — pattern recognition across many founders/years. Best for lessons posts.
Creator — from-scratch architecture. Best for first-principles content.
Hero — journey from broken state to individuation. Best for personal narrative.

Freud · name the shadow

Surface the repressed truth the audience won't say out loud. Common shadows:

— distribution capture (you don't own who sees your customers first)
— dependency shame (your stack is your jailer)
— status anxiety (the LinkedIn flex performance)
— founder loneliness (no one sees the 2am work)
— replacement fear (will AI eat my role?)

Intensity dial: subtle = one line · medium = a paragraph · brutal = multiple beats that don't let the reader off the hook.

Sales 101 · structural

Hook → Pain → Agitation → Solution → Proof → Higher Frame → CTA.

Hook patterns:
→ Pattern interrupt · "Not a redesign. An exorcism."
→ Hard specificity · "62 tools. 24h sync. $0 backend."
→ Contrarian · "SaaS is not infrastructure. It's rent extraction with a UI."
→ Origin · "For 18 months I watched..."
→ Provocation · "If your contact form sees your customers before you do, you don't have customers."

Close with an identity offer, not a feature dump. Single CTA. Bare URL. No "link in comments."

Signature

◊·κ=1 at the very bottom. Always. It's the seal.

◊ BYOK cascade

Keys live in this browser only (localStorage). Never sent to any backend. Cascade tries T0 templates first, then your chosen T3 provider.

Stored locally only · cleared via Wipe

◊ Voice profile

Personal touches the engine bakes into every post. Leave blank for Simon defaults.